Analytics
Followers, post performance, and engagement trends across every platform you connect — in one place, without logging into each app.
Getting There
Go to Social Scheduler → Analytics in the sidebar. You'll need at least one connected account; pick which account you're viewing using the pills at the top.
What You'll See
The four metrics
| Metric | What it tells you |
|---|---|
| Followers | Audience size, and whether it's growing |
| Posts | How much you published in the period |
| Impressions | How often your content was shown. On TikTok and YouTube this card shows Views instead, since that's the number those platforms lead with. |
| Engagement | Likes, comments, and shares — how people responded |
Each card shows the current number, the change over your selected period, and a small trend line.
Date ranges
Switch between the last 7, 30, or 90 days. The metrics and trend lines update to match.
Recent Posts
A table of your recent posts with their individual performance, so you can see which ones actually landed rather than just the totals.
Platforms Without Analytics
Three platforms don't report analytics back to StudioFlows. They still connect and post normally — there's just no data to show:
| Platform | Why |
|---|---|
| X (Twitter) | Doesn't make this data available through our integration |
| Google Business | Google doesn't provide analytics for Business Profiles this way |
| Bluesky | No account-level analytics available through our integration |
Selecting one of these shows an "Analytics not available" message rather than a misleading row of zeros.
Common Questions
I just connected an account and everything is blank
New connections usually populate within an hour. If the page says stats are still loading, that's expected — check back later.
My older posts aren't listed
If the Recent Posts table is empty, use the Sync history button to pull in past posts from that account.
History import isn't available on every platform — Snapchat and Google Business don't support it, and you'll get a message saying so rather than a silent failure.
How current are the numbers?
Analytics are cached so the page loads quickly. Use Refresh to fetch the latest figures — the timestamp beside the button shows when the data was last updated.
Why don't these match the platform's own numbers exactly?
Each platform counts things slightly differently and updates on its own delay. Treat these as trends rather than exact figures — the direction of travel matters more than the decimal.